Samantha Ruth Prabhu calls out society for dictating what women can do in new TVC: ‘Shaadi marzi se honi chahiye’

Actor Samantha Ruth Prabhu has starred in an advertisement which challenges patriarchal norms.

New Delhi | April 27, 2023 02:17 PM IST

3 min read

Samantha Ruth Prabhu in the ad for a soft drink. (Photo: Samantha/Instagram)

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Actor Samantha Ruth Prabhu has appeared in a new advertisement for Pepsi, which challenges patriarchal norms. In the ad, the actor takes a dig at flawed societal norms and presents a message that goes against the traditional gender roles and expectations placed on women.

Taking to her Instagram handle, Samantha dropped the new ad and wrote in the caption, “Duniya Kheechegi neeche, but you got to Rise Up Baby!” In the ad, when an older woman says, “Shaadi time pe hojana chaiye,” Samantha replies, “Time pe nahi, marzi se hona chaiye.”

Similarly, Samantha Ruth Prabhu expressed the importance of portraying women as heroes in films, and advocated normalizing women working past midnight. Fans on the internet loved Samantha in the ad and dropped red heart emoticons in the comments section of the post. One of the fans wrote, “Perfect Ad for a perfect Lady.” Another commented, “One of the best ads that I have seen in a long time.”

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Samantha Ruth Prabhu was recently seen in the film Shaakuntalam, which opened to mixed reviews. The Indian Express’ Alaka Sahani opined, “One would expect the movie to dwell on Shakuntala’s emotions and conflicts as she, more than once, is abandoned by her loved ones. But her character remains underdeveloped and deprived of the attention she deserves in what’s described as an ‘epic love story’. Hence, the storytelling suffers and the film lacks soul. This is baffling because Ruth Prabhu while dealing with her difficulties and detractors, in real life, has often shown remarkable maturity and grace. The director could have easily drawn inspiration from the actor to give the character of Shakuntala a contemporary touch. That’s something this retelling desperately needed.”

On the work front, Samantha will next be seen in the Indian of Citadel opposite Varun Dhawan. She also has Kushi with Vijay Deverakonda in her kitty.

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