Ranveer Singh overtakes Virat Kohli to emerge as India’s ‘most valued celebrity of 2022’ with brand value of Rs 1500 crore; Allu Arjun, Rashmika Mandanna enter top 25

While the top three spots were dominated by Bollywood stars Ranveer Singh and Akshay Kumar, the list saw South Indian actors Allu Arjun and Rashmika Mandanna making their first appearance.

By: Entertainment Desk

Mumbai | March 22, 2023 11:34 AM IST

2 min read

Actors Ranveer Singh, Allu Akshay Kumar, Arjun and Rashmika Mandanna have made it to the list. (Photo: Ranveer Singh, Allu Arjun, Rashmika Mandanna/Instagram)

Actor Ranveer Singh‘s last few films may not have set the cash registers ringing, but his brand value is at an all-time high. According to a report, Ranveer has surpassed cricketer Virat Kohli to become “the most valued celebrity of 2022,” with a brand value of $181.7 million (Rs 1500 crore).

According to the report, titled “Celebrity Brand Valuation Report 2022: Beyond the Mainstream,” cited by Business Today, Kohli came in second position with a brand value of $176.9 million (Rs 1400 crore). Actor Akshay Kumar, who is also going through a low phase in his career with consecutive flops, was on the third position with a brand value of $153.6 million (Rs 1200 crore).

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While the top three spots were dominated by Bollywood stars, the list saw South Indian actors such as Allu Arjun and Rashmika Mandanna making their debuts on it. Allu Arjun, who shot to nation-wide fame with his hit Pushpa: The Rise, ranked 20th with a brand value of $31.4 million (Rs 259 crore), while Rashmika Mandanna, who also starred in Pushpa, stood at number 25 with a brand value of $25.3 million (Rs 209 crore).

Aviral Jain, Managing Director, Valuation Advisory Services, Kroll said 2022 was the second successful year for South Indian movies at the box office, “resulting in many Tollywood faces being sought after in the advertising and media industry nationally.”

This year, Ranveer Singh, whose last three films — 83, Jayeshbhai Jordaar and Cirkus — didn’t fare well at the box office, will pin his hopes for a strong comeback with Karan Johar’s Rocky Aur Rani Ki Prem Kahani. The romantic-comedy also stars Alia Bhatt and is set for a July release. Allu Arjun and Rashmika Mandanna, meanwhile, will return with the much-awaited sequel of their blockbuster, Pushpa, which went on floors last year. The film is expected to release in 2024.

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