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Mira Kapoor married Shahid Kapoor when she was just 21, with a 13-year age gap between them. The couple faced some trolls in the beginning, but they held their ground and gradually became one of Bollywood’s most adored pairs. While initially, the world knew Mira as Shahid’s wife, she grew out of that and became an entrepreneur. Slowly and quietly, she has built a solid presence in the wellness and lifestyle space. “None of my investments are curated, but they have now come into this ecosystem of wellness and lifestyle,” she said in a recent interview with Masoom Minawala.
During an interaction with Masoom Minawala, Mira revealed that her entrepreneurial journey started from content creation. She was approached by many brands during this phase and decided to invest in the ones she found extraordinary. “I just wanted to be myself on social media. This is what I like, this is what I like to wear. I followed the format of a blog and, along the way, there were brands that I found and I just felt that there is something there.” She added, “A lot of my decision in terms of investments were from that same place — there is a spark, there is a need and the consumer wants it.”
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This year in May, Mira launched Dhun Wellness, a luxury holistic wellness centre in Mumbai’s upscale Bandra locality. According to a report in The Hindu, it occupies a 6,000-square-foot space, 13 treatment rooms, three private consultation suites and a recovery lounge.
According to a report in Mint: a 60-minute sound healing session costs Rs 7,500, a 30-minute aura cleansing session is priced at Rs 10,000, an aura and chakra scan costs Rs 10,000, and a seven-day sleep-reset and gut-cleanse programme costs Rs 1.75 lakh.
During the interaction, Mira shared that Dhun Wellness is her passion project and she works at the centre Monday to Friday like a regular job. She said, “Even now, people are shocked that I am there Monday to Friday. That I have a regular day at work. I am there from 10:30 in the morning to any time I need to be at Dhun. Because it’s a service business, I sit on the desk, take calls, look at the appointment software. I ask my team — What does that symbol mean? What does that mean? I look at the ad dashboard and the service quality. It’s very important to be involved. You can’t just grow being the face of anything, you have to be involved.”
Mira and Shahid Kapoor are the brand ambassadors and investors in Athletifreak, a premium US athleisure brand that entered the Indian market this year, though it launched globally in 2021. It is founded by Mo and his wife Noor Wadhwani. While Mira’s sister Noor Wadhwani is the founder of the company, her other sister Priya and Priya’s husband Vidit Tulshan are the CEO and COO, respectively. In a way, the business has all the Rajput sisters working together along with their spouses.
Speaking about venturing into business with her sisters, she said in the interview, “Most recently, I invested in Athletifreak, which is an athleisure brand. I’m very lucky to have done that with my two sisters. I don’t think anyone would ever imagine that three sisters would come together for a leisure apparel. You would think that it could be for yoga, pilates, and that kind of space. It was a conscious choice. It’s quality of athleisure apparel that goes from gym to all kind of movements to lifestyle because there is a need for that in India.”
The prices of Mira’s athleisure brand are significantly higher compared to others in the same space. On the brand’s website, a men’s hoodie is priced at Rs 11,499, a pair of men’s shorts at Rs 7,499, and a men’s jacket at Rs 8,999. For women, leggings are priced at Rs 7,999, a sports bra at Rs 6,999, and a skirt at Rs 9,999.
In 2024, Mira co-founded her skincare brand Akind in partnership with Isha Ambani–led Reliance Retail’s Tira. She is also the face of the brand and is often seen promoting its products in advertisements and campaigns on social media. Her brand offers high-efficacy, vegan, and cruelty-free products. Its products range from Rs 220 to Rs 1,340. The valuation of the brand isn’t publicly available as it is part of the larger Tira ecosystem.
Mira admitted that being the face of a brand is not enough and that one has to be deeply involved in the decision-making process for it to grow. She said, “With Akind, I was very lucky that there was an extremely strong team. So my involvement started from being a consumer — let’s add probiotic to this, let’s make a sunscreen primer, let’s make a lip oil that looks like a gloss but doesn’t feel like it’s sticky — those are the things you feel as a consumer. Being involved is important, I don’t know how others do it. You are either all in or all out, there is no halfway.”
She added, “Even the brands that I have been associated with as a brand ambassador for a very long time, I know each product, I know each product line. It’s very personal. That’s how I like to do it.”
Another profitable investment of Mira’s is Wellbeing Nutrition, which provides organic whole-food nutritional supplements. According to Tracxn, the brand is valued at Rs 961 crore as of March 2025, with expected revenue of around Rs 140 crore for FY2025.
Wellbeing Nutrition is one of the brands Mira discovered during her content creation journey, and she was so impressed by its products that she decided to invest. It was this brand that kick-started her entrepreneurial journey. She shared, “Wellbeing Nutrition was one of them and that’s where content creation and the first spark of entrepreneurship kind of came together. I said to the Wellbeing founder, Avnish, that whether you need it or not, I am going to invest in your company because I see that there is something there.”
During the conversation, Mira spoke about her other investments, she said, “There is Zama Organics, there is a very interesting music platform for training for teachers as well as students. It started online. It’s called Artium Academy. There is a sustainable water brand called Uravu. There are quite a few actually that I cannot recall, but the culmination of all of that was that I’m going to back myself and I’m going to invest in myself.”
Among the brands Mira mentioned, Uravu Labs is valued at Rs 91.3 crore as of October 2025. Artium Academy’s valuation was set at Rs 160 crore as of February 21, 2025, while Zama Organics’ current valuation stands at Rs 52.9 crore.
The other high-profile brand that Mira didn’t mention investing in is SARVA Yoga, which has also attracted celebrity investors like Jennifer Lopez, Alex Rodriguez, Malaika Arora and Shikhar Dhawan. The brand’s most recent reported valuation stands at Rs 105 crore.
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