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Actor Deepika Padukone recently opened up about her journey in Hollywood. She shared that many people abroad still hold a dated perception of India, and during her time there, she made a conscious effort not to reinforce the stereotypes they associated with Indians.
During a recent event hosted by CNBC TV18, Deepika was asked about her conscious efforts of bringing India to the global stage. “I would say it’s very deliberate. I was very clear about taking India to the world, but the India that I know. For example, getting into Hollywood and doing certain things which are expected of us or which suit a global audience was something I never wanted to do,” said Deepika.
The actor made her debut in Hollywood with 2017’s XXX: Return of Xander Cage. Since then, Deepika has signed many international brands and is a constant presence on the global stage.
Deepika Padukone shared that during her several visits to the West, she has often noticed that people have a very old and outdated image of Indians. The actor admitted to being offered cliché roles based on her ethnicity. She said, “I think what bothered me every time I went to the West is the sort of idea of India they have. It is so different from the country that I know. I have experienced all those cliches firsthand. Whether it has to do with casting, or whether it’s our accent or the colour of my skin.”
Deepika stated that her conscious decision of not buying into what she didn’t believe in made her to take the longer road. “I was very clear that I was going to do this my way and on my terms. Did it take longer? Yes, it did. In a recent interview I talked about the Louis Vuitton campaign that I did. They had these hoardings all across Sunset Boulevard. I happened to be in LA at the time, and it felt weird, but at the same time I felt proud. It felt good to see a brown face on a hoarding for a global luxury brand. I had never seen that before, and it felt like a victory for every single Indian woman,” said Deepika.
Deepika Padukone has been involved with luxury brand Louis Vuitton since the year 2020. According to a report by Elle, the actor accounted for more than 25 per cent of the media impact value generated for the brand during the Cannes Film Festival. She also endorses brands like Cartier, Levi’s, Adidas, Hilton Hotels, Dyson and more.
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