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Many music artists have given their music to Bollywood films, including Diljit Dosanjh, Kanika Kapoor, and Karan Aujla. However, AP Dhillon has different thoughts on the subject. When it comes to film music, the rapper-singer opts for releasing his own individual albums. In a podcast, Dhillon revealed that he doesn’t want to ‘sell his music’, revealing several reasons behind his decision.
Revealing that he is currently working on a Hindi song, AP Dhillon denied it is for a Bollywood film and said, “Currently, I am away from films. Just because, I don’t want to sell my music. Let people do whatever they are doing, I will maybe set an example for the new budding artists. Unless and until the business improves, I am not going to do songs for movies.”
AP Dhillon further explained that it might be better from a business POV, but not suiting his profile as an independent artist. “However, from a business perspective, it is good for marketing, because the budgets are higher, they push you so much better, and your listeners and streams will go up, but I don’t want to leave that as a legacy. It shouldn’t be like I could have brought a change, but I didn’t,” he told Ranveer Allahbadia.
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The Dil Nu singer also mentioned that he wants to set a bar for the upcoming budding music artists by not selling his music, “It was hard to say no to some people, it wasn’t even their fault, it’s only about how all this works. My end vision isn’t getting sold. Already 10 people are doing it, if I also do it, what example will I set for people who are coming behind me? What will I tell them? That I got a movie, they gave me a budget, and I made a song? They do everything for you and when that particular song of that film grows, your whole catalogue grows. From a business point of view, that makes complete sense. But, as an artist who is on the forefront of change, then no. Sometimes, you have to eat less to bring change.”
Dhillon also revealed that he has turned down several offers of film music as he wanted to stay true to his art. “I was offered movies, even to be in them, and to do records two years ago. I have been rejecting them for two years and burning my bridges. From one to another, just because I don’t want to be like the other sheep,” he shared, adding, “We have done so much that at one point, the top 10 songs were Punjabi. That’s an example in itself that you don’t need anybody or their promotional push. You can stay true to your art. I am not saying working with films is a bad idea. The actors and directors of a film are getting paid but the business side is being taken care of by someone else. What they want sometimes just doesn’t fit with you.”
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