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Anupam Mittal has been associated with Shark Tank India since the first season of the show dropped in 2021. Over the years, Anupam has invested in various companies on the show and in a recent interview, he shared how some of his investments have grown manifold since appearing on the television show. He mentioned two companies in particular – Winston and Homestrap that are doing Rs 50-60 crore annual run rate after starting from Rs 30 lakh and Rs 50 lakh monthly revenue, respectively. He also spoke about a brand called Sharma Ji Ka Atta, which was making Rs 50,000 monthly and is now doing Rs 10 crore annual revenue.
In a chat with Think School’s YouTube channel, Anupam said that out of all his investments, 8-10 companies are doing an annual revenue run rate of Rs 10-50 crore. Speaking about Winston, which is personal appliance company, selling trimmers and other such beauty appliances, he said that they were making sales of Rs 30-35 lakh monthly when they appeared on the second season of the show. “Now, they are doing Rs 60 crore annual revenue,” he said. At the time, Anupam, along with Vineeta Singh, invested Rs 1 crore in the company in exchange for 10 percent equity. The company’s revenue has increased by roughly 1000 percent in just a couple of years.
He also spoke about another company called Homestrap that was making a monthly revenue of Rs 50 lakh, and is now doing an annual revenue of Rs 50-60 crore. Anupam invested Rs 50 lakh in exchange for 7 percent equity, and also gave them Rs 20 lakh debt at 10 percent interest.
Anupam Mittal then spoke about a company called Sharma Ji Ka Atta, which has now been rebranded as Sharma Ji and said that at the time, they just had an atta chakki (small flour mill) and were selling goods worth Rs 50,000-60,000 per month. “They wanted to do packaged products, everyone said no. I called them again and invested in them. Now, they are doing Rs 10 crore annual revenue run rate. Now they have set up their own factory,” he said.
When asked about how the judges invest in the companies during the show, Anupam revealed that the sharks are not given any “cheat notes” before the pitch about the company that is coming to see them. “The surprise element and not having predetermined questions and responses is what makes the show. This is not normal investing where I have all the time in the world and I am figuring things out and then I am investing. Here, I have approximately an hour where I am trying to make a decision. I am trying to get all my questions answered while being cognizant of the fact that I can’t hog all the time by myself. At the same time, I am trying to compete with 4 other people who are trying to do the same thing,” he said.
Anupam added that competing on Shark Tank India involves a lot of “psychological warfare.” “Maybe I am dissing a company in the beginning because I want to invest in it. There’s a lot of game theory that goes on here,” he said and added that if he knew all of this information beforehand, then the show wouldn’t be as engaging.
When asked how he makes a decision about a company on the spot, Anupam said that since he is an active investor, he is usually aware of the market but in case there is any information he does not know, he expects the founders to answer his questions. “And if they lie, they will be out in the diligence stage,” he said.
Shark Tank India Season 5 is currently taking registrations.
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