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Justin Bieber looks like he’s finally bounced back into the music scene after a four-year hiatus. The singer, who’s reportedly settled his financial dispute with former manager Scooter Braun, has now made it official: his new album is called SWAG. For months, Bieber had been dropping hints on Instagram, sharing clips of jam sessions with instrumentalists and sparking wild fan theories about whether a comeback was even on the cards. And now, it’s here. The Peaches hitmaker just unveiled the full tracklist on his socials. Meanwhile, Hailey Bieber backed it up with a fierce message aimed straight at the ‘losers,’ with a glamorous photoshoot.
Also read: Justin Bieber’s heated showdown with paparazzi goes viral: ‘Who is paying you to provoke me?’
Bieber, who hit pause on his Justice world tour after being diagnosed with Ramsay Hunt Syndrome, announced his seventh album, Swag, on July 11. The album drops Friday, July 12. Just before the official word, fans started sharing viral photos of giant billboards featuring Bieber and the album title, spotted in Reykjavík, Iceland. That’s the same place the Baby crooner had been vacationing with Hailey and their son Jack Blues Bieber just days earlier. Bieber later posted another shot, this time of a massive billboard in New York’s Times Square, revealing the full tracklist.
According to The Hollywood Reporter, Swag will feature artists like Gunna, Sexyy Red, and Cash Cobain. Bieber had been teasing these collabs for months, jamming with Carter Lang, Eddie Benjamin, and DJ Tay James in several behind-the-scenes videos. Last year, songwriter Mk.gee also hinted that the team was working with the 31-year-old.
On July 11, Justin dropped a bunch of photos on Instagram from what looked like a new photoshoot with Hailey and their newborn. By Thursday afternoon, the RHODE founder had shared a promo pic of the two in one frame, and paired it with a sassy caption, nodding to Justin’s viral “clocking it” moment. “Is it finally clocking to you fucking losers?” she wrote, alongside the tracklist reveal and a family of three. Hailey’s fierce response didn’t just shut down the ‘trouble in paradise’ noise, it was a clear message to the trolls who had gone after Bieber over his mental health. This came after the now-viral June 13 clip where Justin told the paparazzi, “You’re not getting it. It’s not clocking to you. It’s not clocking to you that I’m standing on business.”
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