Alienware recently opened its first Experience Store in India.

Situated in Nehru Place, New Delhi, the flagship store has a unique colour design and has numerous screens.

The main attraction of the store is the 'Battle Zone' section where visitors can check out gaming hardware and play against one another.

It also has a 'Browse and Explore' section where gamers can look and try various Dell gaming laptops, desktops, peripherals and notebooks.

Then there is the 'Accessories Zone' which showcases products beyond Dell and Alienware's main offerings.

Alienware's Experience Store has a futuristic vibe and is based on the company's 'metallic style and iconic Alienware elements'.

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