Asus Zenfone 3 First Look Video
Asus Zenfone 3 series is now officially available in India. And, Asus has taken a big leap with the Zenfone 3 in India by going for a premium pricing that starts at Rs 18,999 and goes all the way to Rs 62,999. The priciest of the lot is the Zenfone 3 Deluxe, the world’s first phone with a Snapdragon 821 processor and 256GB storage on board. To put it in perspective, this costs more than the recently launched Samsung Galaxy Note 7, which has a Rs 59,999 price-tag for the 64GB storage version. And the Note 7 has been widely acknowledged as one of the best Android phones ever.
The high-pricing is not just with the Asus Zenfone 3 Deluxe. The Zenfone 3 Deluxe’s Snapdragon 820 model with 6GB RAM and 64GB storage costs Rs 49,999, which is also the price for the phablet Zenfone 3 Ultra. The Ultra has a Snapdragon 625 processor and 4GB RAM+64GB storage.
Asus Zenfone 3 meanwhile comes in two SKUs: the 5.5-inch one with 4GB RAM and 64GB storage at Rs 27,999 while the 5.2-inch version has 3GB RAM, 32GB storage and a price tag of Rs 21,999. There’s also the more budget end Asus Zenfone 3 Laser, which has a Snapdragon 430 processor, 4GB RAM and 32GB storage, and costs Rs 18,999.
If you look at the overall price, Asus hasn’t bothered playing in the under Rs 10,000, or even the under Rs 15,000 budget mark, and that’s a big risk to take in a market like India. In fact, the first Zenfone did really well for Asus because it was priced under Rs 10,000. Numbers from research firms continue to show that in India, budget categories are what bring in the volumes.