Seoul mates for life: Inside India’s love affair with K-dramas and BTS
Mistu Paul, a 24-year-old from Assam, discovered BTS in Class 11 and became interested in Korean popular culture. This sparked a widespread obsession among youngsters in India, particularly with K-dramas, which offer a mix of romance and relatability. Despite the initial novelty fading, the trend has endured and even made its way into mainstream culture.