From SMS to graded e-mails, Govt’s tax ‘nudge’ makes a mark
The Income Tax department's NUDGE campaign has successfully improved tax compliance with 60% of non-filers responding to targeted emails. NUDGE 2.0, targeting foreign assets and income, has generated Rs 640 crore in additional revenue. The department has also reduced erroneous refund claims, resulting in Rs 8,800 crore of additional tax.
