Rama Bijapurkar
Bijapurkar is the author of We Are Like That Only and A Never-before World: Tracking the evolution of Consumer India.
Articles By Rama Bijapurkar
A debate on what ails the economy should acknowledge the problems of India Inc
This debate is not for the macro economists and stock market analysts alone. It is also about the values we want as a society (the question whose India and whose society should also be addressed).
First, let there be investment
Budget does well to focus on investment and infrastructure rather than propping up consumption to boost the economy.
Congress may be talking to economists and experts. But is it listening to the voter?
PM Narendra Modi understands better what people in an aspirational society want. Cash transfers are welcome, but what they desire is ways to earn more and for their children to be a part of the better life possibilities they see around them.
Alyque Padamsee: Always champion, never challenger, he strode ad world like colossus
To say that he was brilliant, impossible, dazzling, utterly his own person and the definer of Indian advertising is an understatement. Like he said in his one-line ad brief for Surf, “always the champion, never the challenger”.
Dear Gen Now
Setting up #MeToo as an all-or-nothing issue will make us ignore the considerable gains already made.
IIM bill: Degree of unfreedom
Slogans of ‘Make in India’ and ‘Minimum Government’ won’t ring true if IIMs are being strangled.
New residents in search of the new city
Urban infrastructure needs to catch up with high-energy micro-entrepreneurship, writes Rama Bijapurkar
Retirement Plan: When a householder decides to retreat into the woods
When a householder decides to relinquish her family, the duties of daily life and retreat into the woods, if only for a while.
New India, new ideas
The young care about achievement and opportunity, reject fear mongering
We are like that only: Getting Inked
A family that votes together is bound to debate endlessly.
We are like that only: Tai-Pan or Fry Pan
In which the author goes to buy a packet of butterfly tea and a bottle of well water.
This Side,That Side
Crossing the Wagah border for the first time is an exercise in remembrance,identities and mixed feelings.
Unabashed and Fearless
Margaret Thatcher lived up to her convictions,unfazed by peer opinion
Big bank theory
The focus should be on empowering women to demand more from the existing system
To Cry or Not to Cry
The mans guide to tears at meetings in the boardroom
Rock-cut Realities
Stressed out by recent happenings,I thought a retreat into the past would bring some calm and balm.
The Parent BPO
Power shifts in new-age parenting.
Two and a Half Women
There are many twosomes that have made me nervous over the years.
The Art of Home Tutor Maintenance
Tuition teachers are here to stay,as long as the cut-offs for college admissions escalate.
Of Yellow Lines and Ponies
When Chinese precision meets Indian flexibility on a journey to Kailash Mansarovar
