Columnists

Prasoon Joshi

The writer is a lyricist, screenwriter and CEO of McCann, India

As OTT gains prominence, we need to ask if due diligence is followed by content creators specific to the Indian context

Wed, Jul 01, 2020

Since most people across age groups are confined to their homes, there is also an increase in collective viewing. This new reality, in some ways, has led to a greater scrutinisation of content by the viewers.

Cocoon of the privileged is punctured by pandemic

Tue, May 05, 2020

While we were talking about the lockdown and the affluent were busy organising the safety and travel of their loved ones return home, we almost forgot the existence of a section of people who also have families and who also feel equally for the safety of their own.

Sharpening the moderate

Fri, Nov 30, 2018

The key is to not view the middle ground as a convenient and passive space, but one that calls for deep and dynamic engagement on the ground.

Art for Society’s Sake: Is art independent of societal constraints?

Sun, Apr 15, 2018

When a genuine piece of art emerges from the very being of the artist, its tide is unabated by box office fate or balance-sheet boundaries, free of the arithmetic of commerce. However, content that is created with the overarching principle of profit maximisation needs to be seen in its own context.