The writer is a lyricist, screenwriter and CEO of McCann, India
Since most people across age groups are confined to their homes, there is also an increase in collective viewing. This new reality, in some ways, has led to a greater scrutinisation of content by the viewers.
While we were talking about the lockdown and the affluent were busy organising the safety and travel of their loved ones return home, we almost forgot the existence of a section of people who also have families and who also feel equally for the safety of their own.
The key is to not view the middle ground as a convenient and passive space, but one that calls for deep and dynamic engagement on the ground.
When a genuine piece of art emerges from the very being of the artist, its tide is unabated by box office fate or balance-sheet boundaries, free of the arithmetic of commerce. However, content that is created with the overarching principle of profit maximisation needs to be seen in its own context.
The premise of ‘post-truth’ seems to be that emotions and beliefs have become more important and facts have taken a back seat. But hasn’t it always been so?
Today’s elite unease comes from having had little exposure to other kinds of thought and life.
Bob Dylan speaks to both the high brow and the ordinary folk. Labels should not limit art or sequester it.
To make an informed, sensitive choice, we need to look at it from many vantage points.