On point: Facebook designer nails image punnery with these typographic logos

Twenty years ago, New York-based Korean Web designer Ji Lee started his project 'Word as image' when he was given an assignment in his typography class. We're not sure if he got an A at the time or not, but the project can now be held up as an example of exemplary image punnery. What Lee does is give hidden meaning to words making them look like logos. (Source: Word as Image)

What was once a challenge, has now become a life-long project for the artist, working as a Communication Designer with Facebook, and who was previously creative director at the Google Creative Lab. (Source: Word as Image)

"Word as Image brings a little magic back to the alphabet by helping us see the fun and humor behind the lines and squiggles," Lee adds. Scroll through for more logos. (Source: Word as Image)

"When we were children, letters were like fun toys. We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for “cookie.” Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z," he explains. (Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)

(Source: Word as Image)