Women gear up to celebrate Karva Chauth

Women apply Heena on the eve of Karva Chauth festival in Gurgaon. Karva Chauth, the occasion on which many married women in northern India keep a fast from the sunrise to the moonrise for their husband's long life and well-being, falls on October 30 this time. (Source: PTI)

Women shop for bangles on the eve of Karva Chauth in Jammu, India, Thursday, Oct. 29, 2015. Hindu married women decorate their hands with henna, wear colorful bangles and observe a fast during this festival. (Source: AP)

The festival doesn't come cheap for husbands who can be seen paying the price– by cash and credit cards – as their wives pick gold or platinum jewellery or designer sarees for the occassion. (Source: PTI)

With the festival falling on Friday, the shops have stocked up the items related directly or indirectly with Karva Chauth rituals, hoping to cash-in on the religious sentiments by offering discounts and packages. (Source: PTI)

Karva Chauth is the most celebrated of all rituals for married couples. (Source: Express photo)

Women gets their hands decorated with henna ahead of the Hindu festival Karva Chauth in Gurgaon. (Source: PTI)