Aam Aadmi Party: Behind the screen
Behind the Aam Aadmi Party’s spectacular win in Delhi was an organisation that had chalked out everything to the last detail — from the manifesto to the jingles, from the morning conference calls to the nukkad sabhas.
At the Aam Aadmi Party’s Patel Nagar office a day before the election results. (Source: Express photo by Oinam Anand)
The party’s social media team was quick to turn the Mufflerman barb to their advantage. “On October 29, the term Mufflerman was used in a derogatory sense on Twitter. A volunteer, Aarti, used it in a positive sense and from there on, we built a social media campaign called Mufflerman Returns.", an IT strategist of the party said. (Source: Express photo by Oinam Anand)
Raghav Chadha, who is part of the communications team, says every jingle, every message was filtered; Posters, banners and radio advertisements that spread the word across the city with creative campaigns were by a team including Dilip Pandey and Raghav Chaddha. (Source: Express photo by Neeraj Priyadarshi)
A room at the party’s 173, North Avenue office was dedicated to monitoring daily news, the wall with four televisions mounted on it, each beaming a different channel. "One of the volunteers would be in charge of monitoring television news and would update the BBM group instantly," a senior leader said. (Source: Express photo by Oinam Anand)
Volunteers at the party office. More than one lakh volunteers took the AAP message right down to the last voter. (Source: Express photo by Oinam Anand)
At the AAP office on counting day, the historic day when AAP eclipsed the BJP winning 67 out of 70 seats