Aam Aadmi Party: Behind the screenhttps://indianexpress.com/photos/picture-gallery-others/aam-aadmi-party-behind-the-screen/

Aam Aadmi Party: Behind the screen

Behind the Aam Aadmi Party’s spectacular win in Delhi was an organisation that had chalked out everything to the last detail — from the manifesto to the jingles, from the morning conference calls to the nukkad sabhas.

Arvind Kejriwal, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

At the Aam Aadmi Party’s Patel Nagar office a day before the election results. (Source: Express photo by Oinam Anand)

Arvind Kejriwal, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

The party’s social media team was quick to turn the Mufflerman barb to their advantage. “On October 29, the term Mufflerman was used in a derogatory sense on Twitter. A volunteer, Aarti, used it in a positive sense and from there on, we built a social media campaign called Mufflerman Returns.", an IT strategist of the party said. (Source: Express photo by Oinam Anand)

Arvind Kejriwal, Raghav Chaddha, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

Raghav Chadha, who is part of the communications team, says every jingle, every message was filtered; Posters, banners and radio advertisements that spread the word across the city with creative campaigns were by a team including Dilip Pandey and Raghav Chaddha. (Source: Express photo by Neeraj Priyadarshi)

Arvind Kejriwal, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

A room at the party’s 173, North Avenue office was dedicated to monitoring daily news, the wall with four televisions mounted on it, each beaming a different channel. "One of the volunteers would be in charge of monitoring television news and would update the BBM group instantly," a senior leader said. (Source: Express photo by Oinam Anand)

Arvind Kejriwal, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

Volunteers at the party office. More than one lakh volunteers took the AAP message right down to the last voter. (Source: Express photo by Oinam Anand)

Arvind Kejriwal, Delhi CM Kejriwal, 5 saal Kejriwal, AAP, Aam Aadmi Party, AAPsweep, AAP victory, AAP winning, AAP volunteers, BJP delhi defeat, Delhi news, Kejriwal

At the AAP office on counting day, the historic day when AAP eclipsed the BJP winning 67 out of 70 seats