Snapshots from Elephant Parade India 2018 in Mumbai

Snapshots from Elephant Parade India 2018 in Mumbai

Comprising 101 sculptures of elephants, each designed by an artist, designer or a prominent personality, the Elephant Parade will be on display in Mumbai for three weeks. It was inaugurated in the presence of Devendra Fadnavis, Maneka Gandhi and Poonam Mahajan at the Gateway of India on Sunday.

After traveling around the world and making a splash in Jaipur and Delhi, the global exhibition-cum-conservation initiative Elephant Parade arrived in Mumbai on Sunday. The exhibition was opened at the Gateway of India in the presence of Maharashtra Chief Minister Devendra Fadnavis, Union Minister for Women and Child Development Maneka Gandhi, who is the founder of People for Animals, and MP Poonam Mahajan, who is the Parade ambassador.

Comprising 101 sculptures of elephants, each designed by an artist, designer or a prominent personality, the Elephant Parade will be on display in the city for three weeks. Founded in 2006, the initiative seeks to build awareness about elephant conservation and raise money for the cause.

The Elephant Parade India’s goal is to draw attention to the dwindling population of the Asian Elephant and, in partnership with the Wildlife Trust of India, to secure 101 elephant corridors across India. These corridors are vital connections between forested areas that allow elephants and other wild animals to move freely.

The money for the cause will be raised through the sale of elephant sculptures. “We would be happy if we managed to raise about half a million pounds. But what we are really hoping for is that companies will buy these as part of their CSR initiative, and that will be the beginning of a long-term relationship. Hopefully, we can convince them to add elephant conservation to their CSR programmes,” said Ruth Ganesh, the trustee of the Elephant Family, a UK-based charity that has joined hands with the Elephant Parade initiative.

Around the world, the Elephant Parade has collaborated with prominent people such as Richard Branson, Katy Perry, Tommy Hilfiger, Elizabeth Hurley and Bryan Adams. The Elephant Parade India has some well-known Indian artists and celebrities such as Amitabh Bachchan, Manish Arora, Rekha Rodwittiya, Manish Malhotra and Brinda Miller.

Over the course of the next three weeks, groups of the elephant sculptures will be on public display around the city, beginning with south Mumbai locations such as the Gateway of India, Priyadarshini Park, Palladium Mall, Siddhivinayak and the Mantralaya.

From March 8-11, the display will move to the central suburbs, in R City Mall, Ghatkopar, Phoenix Marketcity Kurla and the Grand Hyatt in Kalina, with a display at Reliance Jio Gardens in the Bandra-Kurla Complex from March 9 to 11.

Christian Louboutin was the only International designer that presented its Elephant – Bumpy during the Parade.

The Elephant was painted blue with gold artistic work on it and encrusted with spikes making it look very attractive along with the 101 other Elephant sculptures by different Indian designers.

The spikes are the designer's signature designs.

From March 14-18, the Elephant Parade will be in the western suburbs —- Carter Road Beach and Amphitheatre, Bandra Fort, Infiniti Malls in Andheri and Malad, Taj Land’s End in Bandra and the Bombay Arts Society in Bandra.

“We have chosen to make them accessible to the public so that people can feel free to touch them and take photographs. We want this to be for everyone,” said Ganesh. This sculpture is a sumptuous beauty from The Sabyasachi Art Foundation. (Source: elephantparadefan/Instagram)

Meet 'Airavat' by Tarun Tahiliani - one of the most stunning pieces for Elephant Parade India. Tahiliani has closely followed the Asian elephant conservation efforts. (Source: elephantparadefan/Instagram)

Artist Kalyan Joshi created this phenomenal elephant, Gopi, using a Rajasthani folk art form - phad. More than 700 years old, phad painting is uniquely intricate, teeming with energy and crowded with narrative. Gopi is off to join the ever-growing herd and we can’t wait to see him brighten the streets of India. (Source: elephantparadefan/Instagram)

Fashion designer Suneet Varma also extended his support for the Elephant parade in India. (Source: elephantparadefan/Instagram)

This is a sneak peek of Arianna - by Elsie Nanji and Ayesha Broacha. (Source: elephantparadefan/Instagram)