Alyque Padamsee passes away — A look back at his journeyhttps://indianexpress.com/photos/lifestyle-gallery/alyque-padamsee-passes-away-a-look-back-at-his-journey-5451161/

Alyque Padamsee passes away — A look back at his journey

Alyque Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major

Alyque Padamsee passes away — A look back at his journey

Prominent ad filmmaker and actor Alyque Padamsee passed away on Saturday in Mumbai. He was 90. (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

At the age of seven, Padamsee began his theatre journey with The Merchant of Venice. He made his debut in the English theatre in Mumbai with a well-received production of The Taming of the Shrew and went on to create over 70 plays. (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

As a film actor, he was known for his role in Richard Attenborough’s film Gandhi where he played Muhammad Ali Jinnah. (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

In his 60-odd years of theatre life, Padamsee staged plays by acclaimed international playwrights such as Shakespeare, Arthur Miller, Tennessee Williams as well as popular Indian playwrights such as Rifat Shamim, Ismat Chugtai and Vijay Tendulkar. (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

Padamsee was known as the Father of modern Indian advertising. He founded one of the top advertising agencies in the country, Lintas. (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

In addition to innumerable lifetime achievement awards conferred upon him, Padamsee was also the recipient of the Sangeet Natak Akademi Award, Tagore Ratna award and Padmashree award given by the Government of India. In Pic: Alyque Padamsee with actress Mahima Chaudhary (Express archive photo)

Alyque Padamsee passes away — A look back at his journey

Padamsee will be best remembered for iconic campaigns such as 'Lalitaji' for Surf, 'Cherry Charlie' for Cherry Blossom Shoe Polish, MRF's 'Muscle Man', the Liril girl in the waterfall and 'Hamara Bajaj' for the auto major. In Pic: Alyque Padamsee with ex-wife Sharon Prabhakar (Express archive photo)

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