A sneak peek into IKEA’s first Indian store in Hyderabadhttps://indianexpress.com/photos/india-news/a-sneak-peek-into-ikeas-first-indian-store-in-hyderabad-5300132/

A sneak peek into IKEA’s first Indian store in Hyderabad

The company has said it could take years to reach major profits in India. Raising the proportion of locally sourced goods will help in mitigating high import costs.

A sneak peek into IKEA's first Indian store in Hyderabad

Over a decade since floating the idea of Indian expansion, the Swedish home furnishing chain IKEA finally marked its entry with a 400,000 square foot store in Hyderabad on 9th August, where 1,000 of the items, including some cutlery and stuffed toys, will be priced at less than 200 rupees. (Source: Reuters)

A sneak peek into IKEA's first Indian store in Hyderabad

IKEA Group CEO Jesper Brodin (R) and India IKEA CEO Peter Betzel inaugurates India's first IKEA store at HITEC City in Hyderabad on Thursday. (Source: PTI)

A sneak peek into IKEA's first Indian store in Hyderabad

The company has said it could take years to reach major profits in India. Raising the proportion of locally sourced goods will help in mitigating high import costs. (Source: AP)

A sneak peek into IKEA's first Indian store in Hyderabad

The IKEA Hyderabad store employs 950 co-workers (nearly 50 per cent women) directly and 1,500 indirectly in services and expects to host close to 7 million visitors each year. In Pic: IKEA employees celebrate during the inauguration of India's first IKEA store at HITEC City. (Source: PTI)

A sneak peek into IKEA's first Indian store in Hyderabad

But what’s interesting is that this store which is set to be their largest in the world will also feature a 1,000-seater restaurant segment, like their other outlets, but with a twist. Their signature pork and beef meatballs will be replaced with vegetarian and chicken items. (Source: PTI)

A sneak peek into IKEA's first Indian store in Hyderabad

They will also localise their food offerings. “Hyderabad is a foodie city and we will absolutely have biryanis, both vegetarian and non-vegetarian. We respect the faith in India and our meatballs have pork and beef so we won’t bring that to India,” said John Achillea in a statement, who has been appointed as the store manager for the first outlet in India. (Source: Reuters)

A sneak peek into IKEA's first Indian store in Hyderabad

Other than furnishings and a wide variety of food items, they will also store home essentials like utensils and cleaning products. (Source: Reuters)

A sneak peek into IKEA's first Indian store in Hyderabad

IKEA will not only have to win over tastes in India, but also change a culture. Driving to a shop for do-it-yourself (DIY) interior goods is a novel concept in India, where made-to-order furniture is delivered to the customer fully assembled. (Source: PTI)

A sneak peek into IKEA's first Indian store in Hyderabad

Known for its giant out-of-town warehouse stores, IKEA is in the early stages globally of moving towards smaller inner-city showrooms as it adapts to the rise of online retailing in Asia and South America as growth slows in Europe and North America. (Source: AP)

A sneak peek into IKEA's first Indian store in Hyderabad

Ikea plans to expand its presence to 25 cities across the country including Ahmedabad, Surat, Pune, Chennai and Kolkata by 2025. However, immediately after Hyderabad, the company has planned stores in Mumbai in 2019, followed by Bengaluru and Gurugram. (Source: AP)

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