Of launches: Alia Bhatt, Sidharth Malhotra, Farhan Akhtar

Alia Bhatt was seen at the launch of the fourth season of the music reality series 'MTV Coke Studio'. Dressed in a pink tunic, Alia looked youthful and cute. (Source: Varinder Chawla)

Accompanying her at the event was her good friend (read: rumoured boyfriend) Sidharth Malhotra. (Source: Varinder Chawla)

Alia and Sidharth pose as they launch the music cover. (Source: Varinder Chawla)

We aren't drawing any conclusions, but Sidharth following Alia looks cute. (Source: Varinder Chawla)

And then he tries clicking the lady too. Ahem! (Source: Varinder Chawla)

Also seen at the event was noted VJ Anusha Dandekar. (Source: Varinder Chawla)

Anusha looked chic in red. (Source: Varinder Chawla)

Music composer Pritam Chakraborty was also spotted at the do. (Source: Varinder Chawla)

So was music composer Ram Sampat. (Source: Varinder Chawla)

Singer Rekha Bharadwaj poses for the shutterbugs. (Source: Varinder Chawla)

Music composers Sachin Jigar at the event. (Source: Varinder Chawla)

Selfie fever: The stars click a picture of theirs. (Source: Varinder Chawla)

Meanwhile, actor-producer-director Farhan Akhtar was seen at the launch of renowned and legendary filmmaker Guru Dutt's screenplays, one of which was his cult classic 'Kaagaz Ke Phool'. (Source: Varinder Chawla)

Also seen at the event was filmmaker Anurag Kashyap. One of the classics that got immortalised at the event was 'Sahib Biwi Aur Ghulam'. (Source: Varinder Chawla)

Director Dibaker Banerjee addresses the audience while Farhan and Anurag look on. (Source: Varinder Chawla)

Seen here is producer Vidhu Vinod Chopra reminiscing some old jokes with his counterparts. (Source: Varinder Chawla)

Vidhu Vinod Chopra, Dibaker Banerjee, Anurag Kashyap and Farhan Akhtar pose for the photogs. (Source: Varinder Chawla)