Hello is directed by Vikram K Kumar. Vikram had earlier worked with Nagarjuna and his family during the shoot of Manam.
“Director Vikram Kumar is very close to my heart,” Nagarjuna said at the album launch in Hyderabad. “He was like a godsend to me at a time when I was looking for the right story to make the last film with my father, Akkineni Nageswara Rao (ANR). He did Manam, which was a fitting farewell to my father," he added.