Ae Dil Hai Mushkil attracted barely any crowd at Regal Cinema, Colaba in Mumbaihttps://indianexpress.com/photos/entertainment-gallery/ae-dil-hai-mushkil-ranbir-kapoor-anushka-sharma-karan-johar-3727595/

Ae Dil Hai Mushkil attracted barely any crowd at Regal Cinema, Colaba in Mumbai

There is strong buzz that the movie is seeing good occupancy across the country. However, the crowd outside Regal Cinema, Colaba tells a different tale altogether.

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After weeks of speculations, Ae Dil Hai Mushkil starring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma released on Friday. The controversy surrounding the Karan Johar directorial built a curiosity amongst cine goers about the film. There is strong buzz that the movie is seeing good occupancy across the country. However, the crowd outside Regal Cinema, Colaba tells a different tale altogether. There were fewer people outside the theatre. Those who were present at the theatre looked highly disinterested and aloof. (Source: Nirmal Harindran)

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Ae Dil Hai Mushkil was released on 2,800 to 3,000 screens. The movie also has a higher share of multiplexes compared to Shivaay, another big release this weekend. ADHM has been made at an approximate budget of Rs 70 crore with about Rs 10-15 crore spent on promotions. It has already earned about Rs 50 crore in its pre-release sale of rights.(Source: Nirmal Harindran)

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Thanks to MNS, ADHM ended up getting mired in some unwanted controversy that kept the film hogging headlines for an entire month. Fawad Khan may not return to India again in the near future but his minor presence in the film gave ADHM humongous publicity that would have otherwise not been possible.(Source: Nirmal Harindran)

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Girls were seen clicking selfies outside Regal Cinema, Colaba. (Source: Nirmal Harindran)

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Regal Cinema, Colaba was deserted on Friday as fewer people turned up to watch the movie.(Source: Nirmal Harindran)

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Meanwhile, in Chandigarh, the audience at PVR were in for a pleasant surprise when the movie ended. The lights turned on and they saw actors Anushka and Ranbir right there in the crowd, much to their joy. They were there to see a direct audience feedback.