Active Instagram users must by now be fully aware of the sponsored ads that have started appearing in news feed. While some may find it useful, a lot of people find it annoying. Love it or hate it, it's here to stay. Instagram has rolled out a set of guidelines to help businesses, both small and big boost their sales on their site. The company has about 400 million monthly active users, which makes it a promising platform for business enterprises to advertise. Instagram further elaborates on how businesses can achieve more in 4 simple ways.
Out of sight is out of mind! It is important to stick to brand guidelines and adhere to them every time one advertises. This will help in creating a database of pictures that a brand or service wants to be associated with. Also it becomes imperative to visually showcase a brand, especially on Instagram.
Instagram is a highly visual platform, it is thus important that the images have a strong focal point. Keeping the photos basic will do the trick. The only things that one needs to keep in mind is the right balance and proper framing. Avoid using pictures with complex compositions.
Instagram advises business enterprises to keep the number of hashtags between three to five. The company also asks businesses to focus more on the quality of posts to make them inspiring and to-the-point.
Advertisers can innovate, create unique formats to engage more users. Also, businesses can use Facebook and Instagram together to drive their sales. Different ideas may work differently for various brands. Thus, it becomes important that one evaluates and asses the performance.
A new Instagram feature also allows advertisers to post a 15-30 second video. Businesses can now access Instagram advertising, with new ad units and targeting capabilities – including the carousel format that allows them to share more in-depth stories.