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Sunday, April 11, 2021

Our Own Devices

Nandagopal Rajan hosts this new weekly podcast which goes beyond the trends so you can stay ahead of the curve. Our Own Devices discusses quirky gadgets, dissects trends and reflects on the world of tech in India.

Episode 57 April 3, 2021

Understanding the success of Xiaomi

Founded in 2010, Xiaomi, a global Chinese company, swiftly rose to become one of the world’s top smartphone brands. In India, its largest market, the company has successfully managed to tap into the consumer’s value consciousness. 

In this episode, host Nandagopal Rajan is joined by Jayadevan P.K, a technology journalist and author of Xiaomi: How a Startup Disrupted the Market and Created a Cult Following. Beginning with the confluence of politics and technology, the duo track the rise of Xiaomi, including the elements of strategy that make the brand stand out from traditional companies, the contribution of Hugo Barra in shaping the brand, and a lot more.


 

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Understanding the success of XiaomiFounded in 2010, Xiaomi, a global Chinese company, swiftly rose to become one of the world’s top smartphone brands. In India, its largest market, the company has successfully managed to tap into the consumer’s value consciousness.  In this episode, host Nandagopal Rajan is joined by Jayadevan P.K, a technology journalist and author of Xiaomi: How a Startup Disrupted the Market and Created a Cult Following. Beginning with the confluence of politics and technology, the duo track the rise of Xiaomi, including the elements of strategy that make the brand stand out from traditional companies, the contribution of Hugo Barra in shaping the brand, and a lot more.  
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