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Saturday, May 08, 2021

Our Own Devices

Nandagopal Rajan hosts this new weekly podcast which goes beyond the trends so you can stay ahead of the curve. Our Own Devices discusses quirky gadgets, dissects trends and reflects on the world of tech in India.

Episode 52 February 27, 2021

Understanding the success of Realme

The smartphone brand Realme founded by former Oppo head, Sky Li, and CEO of Realme India and Europe, Madhav Sheth, has skyrocketed in the Indian market space. The brand’s aggressive pricing and e-commerce-focused marketing strategy are a few of the reasons that have driven this growth. In this episode, Nandgopal Rajan speaks to Madhav Sheth about the brand’s success, how it manages to stand out in the market, keeping up with the demands of the Indian consumer, and the brand’s global ambitions.

Understanding the success of RealmeThe smartphone brand Realme founded by former Oppo head, Sky Li, and CEO of Realme India and Europe, Madhav Sheth, has skyrocketed in the Indian market space. The brand's aggressive pricing and e-commerce-focused marketing strategy are a few of the reasons that have driven this growth. In this episode, Nandgopal Rajan speaks to Madhav Sheth about the brand's success, how it manages to stand out in the market, keeping up with the demands of the Indian consumer, and the brand's global ambitions.
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