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Tuesday, December 10, 2019

Our Own Devices

Nandagopal Rajan and Shruti Dhapola, who handle Indian Express Technology, host this new weekly podcast which goes beyond the trends so you can stay ahead of the curve. Our Own Devices discusses quirky gadgets, dissects trends and reflects on the world of tech in India.

Episode 5 November 30, 2019

How did Chinese smartphones come to dominate the Indian market?

It’s the year 2015, Indian smartphones are thriving and Micromax has managed to dislodge Samsung for the top position. In the next four years, Chinese companies like Gionee and Xiaomi come in and decimate Indian brands. How did they manage to do that? On this episode, hosts Shruti Dhapola and Nandagopal Rajan decode how competitive pricing, manufacturing prowess and spec variations worked to promote the dominance of Chinese brands, what it will take to shake up the market and how Indian brands can push to the forefront. From Bombay users being the use case for dual sims to how demonetisation played a role in the downfall of Indian brands- this episode takes you through all you need to know.


You can follow us and leave us feedback on Facebook and Twitter @expresspodcasts, or send us an email at podcasts@indianexpress.com. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on http://www.indianexpress.com/audio.

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How did Chinese smartphones come to dominate the Indian market?It's the year 2015, Indian smartphones are thriving and Micromax has managed to dislodge Samsung for the top position. In the next four years, Chinese companies like Gionee and Xiaomi come in and decimate Indian brands. How did they manage to do that? On this episode, hosts Shruti Dhapola and Nandagopal Rajan decode how competitive pricing, manufacturing prowess and spec variations worked to promote the dominance of Chinese brands, what it will take to shake up the market and how Indian brands can push to the forefront. From Bombay users being the use case for dual sims to how demonetisation played a role in the downfall of Indian brands- this episode takes you through all you need to know. You can follow us and leave us feedback on Facebook and Twitter @expresspodcasts, or send us an email at podcasts@indianexpress.com. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on http://www.indianexpress.com/audio.