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Friday, January 28, 2022

Express Sports

Express Sports is your one-stop shop for everything that is significant in sports. Tune in for freewheeling interviews of athletes and sharp analyses by our experienced sports reporters.

Episode 110 January 2, 2021

Game Time: How the Olympics will shape up in the future

What are the challenges of promoting the Olympics? Is hosting the sporting event becoming too much of a challenge for any one city? Will breakdancing, surfing and esports become mainstream in the future? And what will Olympians look like in the future? To answer these questions and more, in this episode Gaurav Bhatt and Mihir Vasavda talk to Michael Payne, who was the first marketing and broadcast rights director of the International Olympic Committee (IOC) and who stayed in that role for two decades.


You can follow us and leave us feedback on Facebook and Twitter @expresspodcasts, or send us an email at podcasts@indianexpress.com. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://indianexpress.com/audio.

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Game Time: How the Olympics will shape up in the futureWhat are the challenges of promoting the Olympics? Is hosting the sporting event becoming too much of a challenge for any one city? Will breakdancing, surfing and esports become mainstream in the future? And what will Olympians look like in the future? To answer these questions and more, in this episode Gaurav Bhatt and Mihir Vasavda talk to Michael Payne, who was the first marketing and broadcast rights director of the International Olympic Committee (IOC) and who stayed in that role for two decades. You can follow us and leave us feedback on Facebook and Twitter @expresspodcasts, or send us an email at podcasts@indianexpress.com. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.indianexpress.com/audio.
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