2 min readJul 29, 2022 01:12 PM IST
First published on: Jul 29, 2022 at 01:10 PM IST
All women’s bodies are beach-ready, Spain’s Equality Ministry said in a campaign inviting women to ditch their hang-ups and enjoy the summer “however, wherever, and with whomever” they want.
“Today we toast to a summer for all, without stereotypes and without aesthetic violence against our bodies,” the Ministry wrote in a tweet, followed by a picture showing a group of women with various body types, ethnicities and ages.
The campaign takes a jab at the “beach body ready” ads that tend to feature scantily-clad models and encourage women to strive for a flawless bikini body. The image includes one topless woman with a mastectomy scar, cellulite, and other features that have typically been airbrushed out of advertising.
On Wednesday, the picture began circulating on social media with the hash tag “summer is ours”.
“All bodies are valid and we have the right to enjoy life as we are, without guilt or shame,” equality minister Irene Montero tweeted. Several members of the coalition party Podemos came out in support of the initiative including party chief Ione Belarra.
The campaign was created alongside the Women’s Image Observatory, an institution founded in 1994 that is in charge of receiving citizen complaints about sexist stereotypes in media.
People sunbathe at the beach in Laredo, northern Spain, July 24, 2022. (AP) 
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