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Aura farming is the latest trend on social media and platforms like Instagram, Facebook and TikTok are flooded with videos showing users performing ‘cool stuff’. But ‘aura farming’ is also encouraging users to perform dangerous stunts, for some social media likes and shares.
The Dubai Police recently cracked down on social media users, performing dangerous stunts on the roads for ‘aura farming’.
Dubai Police impounded two luxury cars after their drivers were caught performing dangerous stunts on public roads in an attempt to gain social media fame.
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The police action came after videos of them went viral on social media. In one of the videos, the driver was seen climbing onto the hood of his moving car, waving his hands side to side as if paddling, while filming content. In the second instance, the driver climbed inside the bonnet of a moving car to shoot video for social media.
“This reckless behaviour poses a serious threat to the safety of the drivers themselves and other road users. It is a blatant violation of traffic laws and cannot be tolerated,” Brigadier bin Suwaidan, the Acting Director of the General Department of Traffic at Dubai Police, said in a statement.
The two vehicles have been impounded and the drivers have been fined Dh 50,000 (Rs 11.93 lakh) each.
According to Brigadier bin Suwaidan, the Dubai Police has a zero-tolerance policy towards hazardous stunts and reckless conduct on the roads. He also warned against sharing such behaviour on social media. “Public roads are not stunt arenas, and using social media to promote such dangerous acts is entirely unacceptable,” he added.
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