National Consumer Rights Day 2024: Know the date, history, theme, significance, and more

The day is marked by several activities designed to educate consumers with the knowledge to make informed choices and promote their rights.

On this National Consumer Rights Day, let’s celebrate the rights that safeguard and empower us all. Awareness fuels informed choices and ensures fair resolutions.

Empowered Consumers, Stronger Nation!#ConsumerRights #EmpoweredConsumers #NationalConsumerRightsDay pic.twitter.com/9IUxByv5Qo

— Pralhad Joshi (@JoshiPralhad) December 24, 2024

This year, in 2024, a safety pledge will be signed by the top executives from the top 13 e-commerce platforms, like the Reliance Retail group, Tata Sons group, Zomato, Ola, Swiggy, and more, to ensure the protection of consumer rights.

As we mark the day today, here is all you need to know about the day.

National Consumer Rights Day 2024: Date and History

National Consumer Rights Day was established in India to commemorate the enactment of the Consumer Protection Act of 1986, which was approved by the then-President of India on December 24, 1986.

Since then, 24th December has been celebrated as National Consumer Day, and this year, in 2024, National Consumer Rights Day will be observed on Tuesday, December 24th.

This landmark legislation was introduced to safeguard consumer interests, provide a framework for addressing grievances related to consumer goods and services, and ensure that consumers had access to justice and fair treatment in the marketplace.

National Consumer Rights Day 2024: Significance and Theme

Over the years, National Consumer Rights Day has come to encompass a wider range of activities aimed at enhancing consumer education, awareness, and empowerment.

This day serves as a crucial reminder of the importance of safeguarding consumer rights and fostering a market environment based on fairness and transparency.

According to the Consumer Protection Act, every consumer in India is entitled to six essential rights:

• Right to Security
• Right to Information
• Right to Choose
• Right to Voice
• Right to Grievance and Redressal
• Right to Education about Consumer Rights

This year’s theme for National Consumer Day 2024 is “Virtual Hearings & Digital Access to Consumer Justice.”

As a part of the government’s strategic initiatives to bolster consumer protection in the digital age and address unfair practices in e-commerce and online services, the Department of Consumer Affairs will launch the ‘Jago Grahak Jago App,’ ‘Jagriti App,’ and ‘Jagriti Dashboard’ today, aiming to shield consumers from deceptive patterns.

These applications are expected to significantly enhance the capabilities of the Central Consumer Protection Authority (CCPA) in taking proactive measures against such practices.