Katrina Kaif for Slice, Sonakshi Sinha for Fem, Priyanka Chopra for Nikon, Kareena Kapoor for Head & Shoulders and almost every Lux TVC — there is a whole section of the advertisement industry that’s based on objectifying women and their body to promote products.
It doesn’t matter whether the product has anything to do with women or not. And, though, this has been the subject of much discourse and ridicule in the past, stand-up comedian Vir Das seems to have nailed it, in what is yet another ad for a deodorant brand.
Known for his sarcastic take on life, politics and everything else, Das has replicated this trend of objectifying women in ads, and the end result is hilarious.
Watch the video here.
In the video, Das tries to recline sexily in a sari, tries to balance on a bike, lounges in a bathtub with in the view of a camera, suggestively licks a popsicle and even falls from ‘heaven’. The idea is to show that though it all seems ridiculous when done by a man, nobody even winces when women are frequently objectified in a similar manner.
“You know what? Enough is enough. You don’t have to objectify women to sell a product,” he says in the end as he introduces the deodorant, HE Respect.