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That Aam Aadmi Party (AAP) has often taken to music to campaign and spread their ideology is not new. After all, with an artiste like Kumar Vishwas in its cadre, the party has come out with special music videos to raise important issues (remember the Ek Nasha: Nashe ke Khilaf song that went viral earlier this year?). Not only that, Delhi Chief Minister Arvind Kejriwal has himself lent his vocal stylings to a paraphrased version of the famous Kishore Kumar song, “Aa chal ke tujhe main leke chalun, ek aise gagan ke tale…” from the 1964 film, Door Gagan ki Chhaon Mein.
Well, we all knew of AAP’s national ambition, what with their very aggressive campaign in Punjab after sweeping Delhi elections a year back. They have been using the catchphrase Paanch Saal Kejriwal to woo young voters, and quite successfully at that. After all, there is no denying that AAP members definitely know how to use social media and how to use virality in their favour.
Now, the party has seems to have decided to enter the den of PM Narendra Modi by throwing its hat into the ring for the Gujarat assembly elections, and they’re doing it in style. A video with the lyrics similar to Paanch Saal Kejriwal has been doing the rounds in the online space, and though we’re not sure if this is an official video or not, there is no denying that the catchy Gujarat ma aavshe Kejriwal (Kejriwal is coming to Gujarat) has taken the fancy of Netizens.
The video’s Navratri-garba feel definitely fits in with the current mood. But, will AAP fit into Modi’s home state? Only time will tell.