Menstruation, a perfectly normal bodily function in women, is almost always treated as a taboo. Most girls, conditioned as they are, talk about it in euphemism among their female counterparts and often refuse to utter the word when in front of boys. This hesitation to address the issue is also reflected in the way it is represented. Different brands of sanitary napkins in their advertisements, replace blood with a blue liquid. As absurd it might sound this indeed is the norm and reality. Deviating from it and refusing to dilute the reality, Bodyform, a brand of feminine hygiene products in the United Kingdom, in their advertisement has depicted things how they are. Women do bleed during menstruation and the colour of blood, as well know, is not blue.
Needless to say this video has touched a chord with women on social media. While one user wrote, “YESSSSSSS to this! Finally a company is brave enough to change things. #endthestigma #bloodnormal #bodyform #honesty #Feminism #women”, another wrote “@bodyform are helping to break the taboo surrounding periods with this #bloodnormal video.”
— Kerry Fitzgerald (@misskerryfitz) October 18, 2017
— Leah•Devoted To Pink (@devoted2pink) October 18, 2017
Back in 2014, there was a parody video of a sanitary pad TVC that was made, showing blood as red and not blue that had some pretty strong reactions at the time. Watch the video here.
What do you think of this red-blue difference? Tell us in the comments section below.