Weeks after Saudi Arabia lifted its ban on driving for women, Coca cola praised the move with a heartfelt advertisement campaign. In a 1-minute clip featuring a Saudi father and his daughter, the former hands over the car keys to his daughter, and silently shifts to the passenger seat. Clad in a hijab and hiding her fears with a nervous grin, his daughter doesn’t seem to be too confident about her first ride.
Shy behind the wheel, she starts the vehicle, but stops mid way, and takes many rounds before she finally succeeds! Titled ‘Change Has Taste’, the video has an interesting take on the first driving lesson and has garnered over 1,40,000 views so far. The clip has received mixed reactions with some people appreciating it and others complaining that the company is trying to exploit women’s rights for commercial gain.
People took to social media to share their views about the advertisement. Check out some reactions here.
— Faten Al Haddad (@fatenhaddad) November 5, 2017
— Chery Gegelman (@GianaConsulting) November 5, 2017
— بثينة العزابي (@Boutaina) November 4, 2017
Capitalism is so crafty. Check out this new coca cola ad that shows a Saudi father teaching his daughter to drive. https://t.co/zTR12aNzwM
— Areeb Ullah (@are_eb) November 4, 2017
— Muna AbuSulayman منى (@abusulayman) November 4, 2017
What did you think about the advertisement? Tell us in the comments below.