This Women’s Day ad challenges workplace sexism in a unique wayhttps://indianexpress.com/article/trending/viral-videos-trending/this-womens-day-ad-challenges-workplace-sexism-in-a-unique-way/

This Women’s Day ad challenges workplace sexism in a unique way

The ad, created by Titan, hopes to change perceptions surrounding women and their success at the workplace.

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The video ends with the message: Change the way you look at a woman’s success. She is unstoppable now. (Source: Titan/Facebook)

To celebrate International Women’s Day, popular watch brand Titan has come with with an advertisement that aims to change preconceived notions surrounding women and their success at the workplace. The ad, which was posted on Facebook on March 7, has been very well received, with over 1 million views and nearly 23,000 shares within a day.

The ad shows four high-level corporate executives discussing promotion recommendations. The first on the list is Kiran, who happens to be the star of Rajat’s team. One of the executives points out that this was an obvious choice, since Kiran and Rajat are always working together on projects. “Young hai, fresher hai, par Rajat ko uspe pura bharosa hai,” says the executive, much to the amusement of his colleagues, including a woman.

The panel then expresses a desire to see Kiran, who is then summoned to the board room. When the executive introduces Kiran, the rest of the panel seem very surprised. The video ends with the message: Change the way you look at a woman’s success. She is unstoppable now.

Watch the video here to know what the surprise is.