The 2019 FIFA Women’s World Cup is coming up soon and the German women’s team has a new advertisement that’s got everyone talking online. Announcing the final squad for the eighth edition of the tournament, the advertisement for the team attack the sexism that the team has had to face.
The video, that has produced by sponsor Commerzbank with the national team, features the star players and their manager, Martina Voss-Tecklenburg asking if anyone knows their names or their amazing records at the global event.
The team mocks the prize it received for winning its first European championship — a tea set! The video also targets the sexist remarks the team has had to deal with like “Women are just there to have babies”. And the catchline of the video is: “We don’t have balls. But we know how to use them.”
‘We may not have balls, but we know how to use them’ ⚽
— Germany (@DFB_Team_EN) May 20, 2019
The German women’s team has not only won the World Cup twice and has bagged the European Championship eight times.
The ad touched a chord with many people and there was a lot of praise for the advertisement.
Love this clip. So powerful. We need more decision-makers in women’s sport who understand the world according to women.
“For our 1st title they gave us a tea set.”
When I quit as Scottish National Coach after 10 years, I was given a whisky decanter. I didn’t even drink. 🤷♀️ https://t.co/3Ke5z4Tv1v
— judy murray (@JudyMurray) May 20, 2019
I see a lot of discussion around #diversity and #inclusion and #empoweringwomen. In light of that discussion I had to share the below clip by the German women’s national football team ahead of the World Cup. Way to go! @DFB_Frauen https://t.co/3vaxP7QRT5
— Charlotte Poigné (@charlottepoigne) May 21, 2019
— Sabrina Salabi (@SabySalabi) May 21, 2019
Equality in sport is a must & high time our fans start treating womens football as Football.
Owners & investors – same hardwork goes into becoming a footballer whether Male or female. #EqualPlayingField #EqualityForAll #WomensFootball https://t.co/dpO9MKQcQT
— raunak desai (@raunaklfc) May 20, 2019
This is so perfect. Let’s go ladies! https://t.co/mI053ydDxX
— Thayer Lavielle (@thayerjlavielle) May 20, 2019
Wow this just gave me goosebumps. What a powerful statement! 🙌 https://t.co/9o8T88pQoy
— freyaherivel (@freyaherivel) May 20, 2019
— susanne (@sukavana) May 19, 2019