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Wednesday, July 18, 2018

Video: Ganesha joins other gods to toast lamb in this meat ad; irks Australia’s Hindu community

Other divinities shown in the commercial include Jesus, Buddha, Thor and Zeus, sitting around a dining table tucking into lamb at a barbecue.

By: PTI | Melbourne | Published: September 6, 2017 12:52:11 pm
ganesha ad, ganesha meat ad, ganesha lamb ad controversy, Indian Society of Western Australia, indian express, indian express news The Indian Society of Western Australia has said that the Ganesha ad is insensitive. (Source: Youtube)

The Hindu community in Australia has demanded the withdrawal of an advertisement which features Lord Ganesha and other divinities promoting consumption of lamb meat. According to a media report, the advertisement released yesterday by the Meat and Livestock Australia (MLA) has
already been referred to Australian Standards Bureau. Other divinities shown in the commercial included Jesus, Buddha, Thor and Zeus, sitting around a dining table tucking into lamb at a barbecue.

The ad says “to lamb — the meat we can all eat”.

Indian Society of Western Australia spokesman Nitin Vashisht said the Ganesha ad was insensitive. “He is shown as … eating lamb and looking for a new marketing strategy for himself. [That] is really very insensitive to the community”, ABC News quoted Vashisht as saying. People have also reacted angrily to the ad on social media.

Following the controversy, MLA Group Marketing Manager Andrew Howie said the new campaign continues under the ‘You Never Lamb Alone’ banner and showed no matter your beliefs, background or persuasion, everyone can unite over lamb.

Watch the ad here.


“We know that lamb has been the meat that brings everyone together for decades, and what better way to celebrate the product than over a modern spring barbecue,” Howie said.

“Our marketing aims to reach more consumers by making lamb more relevant to a diverse, modern Australia. This time around we are highlighting the diversity of religious beliefs, backgrounds and dietary requirements in modern Australia. “Ultimately, our marketing activities are designed to showcase quality Australian lamb and return value to levy-payers by growing the demand for the product,” Howie said.


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