Telecom operators Vodafone-Idea unveiled a new brand identity Monday with a new name and logo “Vi”. Soon, it created a lot of buzz on social media, and even rival Jio took a dig at its competitor.
“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network… With Vi, we are confident of building a brand that continues to command respect and trust, and will be admired and loved by all,” said Ravinder Takkar, the Group’s MD and CEO.
Yes. Just can’t wait. https://t.co/EgdYVOfFsv
— Idea (@Idea) September 6, 2020
Hours after the new yellow and red logo was revealed, the official handle of Jio tweeted: “Vi love to see you together.
@VodafoneIN @Idea. #JioTogether”.
— Reliance Jio (@reliancejio) September 7, 2020
This isn’t even the first time Jio is weighing in on its rival. When the companies had merged in 2018, the telecom firm had a similar reaction.
— Reliance Jio (@reliancejio) August 31, 2018
There were plenty of reactions to the new brand name and logo on social media as well, with many coming up with memes:
You played an important role in this matchmaking. pic.twitter.com/b1GXnWGYwU
— Sandesh Shetty (@sandesh_mi6) September 7, 2020
— Sagar (@sagarcasm) September 7, 2020
** V! be like : pic.twitter.com/TX1301PBxK
— Reetvik kumar (@ReetvikK) September 7, 2020
— tharki_troller (@TharkiTroller) September 7, 2020
— Rishabh Boonlia (@rish_diem) September 7, 2020
— जमींदार🌾 (@TheZamidar) September 7, 2020
There was a time when I used to love watching the Zoo-Zoo ad and the Honey-Bunny ad. But the new VI ad is just too annoying (ad aate hi channel change) #vodafoneidea #vi #viad pic.twitter.com/ccMDLchK6f
— Ruchi Jadhav (@ruchi_jadhav) September 8, 2020
Looks like VJohn shaving cream pic.twitter.com/7t4Aqv5I33
— Ashish K. Mishra (@akm1410) September 7, 2020
— Dipesh L. Thakkar (@xplorerdipesh) September 7, 2020
— Confusedaloo (@Confusedaloo) September 7, 2020
— Apurv Singh (@imapurv99) September 8, 2020
— khantoshik💭 (@khanthatwrites) September 7, 2020
Traders & Investors to Vodafone Idea right now:- pic.twitter.com/U1WrgFdwYn
— Dhawal Odedra (@Dhawal_Odedra) September 7, 2020
— SHIVENDRA SINGH 😻 (@1__Bihari) September 7, 2020
#vodafoneidea is trending on Twitter.
Le Jio or Airtel right now pic.twitter.com/BkhIeDsuZU
— Nitu Raj🇮🇳 (@NituRajMahato1) September 7, 2020
Vodafone Idea, which faces a payment of more than Rs 58,000 crore as tax after a Supreme Court verdict, has only paid Rs 7,850 crore Adjusted Gross Revenue (AGR) dues till date. The telco will have to pay nearly Rs 1,128.4 crore as AGR dues every quarter for the next 10 years.
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