A couple of years back, when the Aam Aadmi Party (AAP) was formed, with the objective of presenting a side of politics that was thus far unseen, not many would have predicted its members taking to such unusual methods to woo voters.
The creative streak of many AAP members is well-known. The Delhi CM has previously utilised social media and other platforms to convey the party’s, and his, messages — from TV advertisements and YouTube videos to automated phone calls. The latest medium, it seems, is music.
Ahead of the 2017 Punjab state elections, AAP member Kumar Vishwas first released a video “Ek Nasha: Nashe ke Khilaf” (Kejriwal tweeted out the video as a ‘must watch’), in which he sang about the prevailing drug menace in the state, and now, Kejriwal has lent his musical stylings to a paraphrased version of the famous Kishore Kumar song, “Aa chal ke tujhe main leke chalun, ek aise gagan ke tale…” from the 1964 film, Door Gagan ki Chhaon Mein.
In a post on AAP’s Facebook page, Kejriwal is seen singing a message “for Punjabis”. The video was shared highlighting the changed lyrics of: “…Ek aise gagan ke tale, jahan chor na ho, jahan bhrasht bhi na ho, bas aap ka raaj chale! (…under one such sky, where there are no thieves, where there is no corrupt, only you rule the land!)”
Watch the video here.
The interesting thing here is the play on the word ‘aap’. Does he mean ‘aap = you’ (as Kejriwal suggestively gestures towards the viewing audience), or does he mean ‘aap = AAP’. Either way, the video is a sure-shot hit with many, and will definitely be heavily debated on social media. Within the few hours that it was posted, the video had been viewed thousands of times, and shared extensively.
We know the Delhi CM is fond of music. He even sang lines of a Manna De song at his swearing-in speech at the Ramlila Maidan in 2013. But will this rendition be music to the ears of Punjab’s voters?
As for the political scenario, there is much to play out before the state goes to polls next year, in the meantime, at the rate the Aam Aadmi Party is going, we shouldn’t be surprised if they soon have enough songs to cut an entire music album.
Do we sense Grammys calling?