Short format video app TikTok has been collaborating with various production houses to engage audiences linked to upcoming movies.
Presently hashtag #Marjaavaa is trending on the app, and is linked to an upcoming Hindi movie that stars Riteish Deshmukh, Siddharth Malhotra, and Tara Sutaria.
Users have been uploading skit and dance routines videos with the film’s title track “Thodi Jagah de Mujhe”, sung by Arijit Singh, in the background. Take a look at some of the popular videos under this hashtag:
The app recently collaborated with Ayushman Khurrana-starrer Bala. A number of users had posted skits and lip-syncing videos with the hashtag #DontBeShyAgain. The app also launched quirky bald filters- a central theme of the film.