Updated: October 1, 2019 4:17:59 pm
On the eve of Gandhi Jayanti, the hashtag ThukMat is trending on Twitter. The reason behind the trending hashtag is an ad campaign by EzySpit appealing people to avoid spitting in public. The company, co-founded by Ritu Malhotra, sells eco-friendly pocket-sized spittons.
The message of the video is in line with Prime Minister Narendra Modi’s Swachh Bharat mission and encourages people not to spit just anywhere and instead use EzySpit pouches and cups. EzSpit’s products, according to the company website, convert spit into a semi-solid biodegradable waste which can later be used as fertilisers.
Take a look at the video here:
The video, which went viral on social media, came to light when BJP spokesperson Tajinder Pal Singh Bagga shared it on Twitter. Take a look at some of the reactions:
Perhaps this song would discourage us, to continuously use India as our open spittoon, made for all !!
— gautam banerjee (@gbanerjee10) October 1, 2019
Congrats to the team. A picture is worth thousand words, but a video is worth millions of them. Excellent effort 👏🏻👏🏻👏🏻👏🏻
— IndianDa (@jkgche) October 1, 2019
Awesome song. Lesson which we all should learn. #ThukMat
— Harshadha Shirodkar (@shirodkarharshu) October 1, 2019
Really @TajinderBagga bhai, amazing songs with many things to learn
— Mangleshwar yadav (@mangleshwar80) October 1, 2019
Wonderful initiative…and Rap too. #swacchbharat
— Truptiii (@Truptisarpate) October 1, 2019
One of the best hip hop …सामाजिक जागरूकता के लिए
छा गए गुरु
— prem sisodiya (@premchandrasiso) October 1, 2019
— Saffron Soul 2.0 🇮🇳 🚩 (@SaffronS0ul) October 1, 2019
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