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#ThukMat: Netizens laud ad campaign appealing people to avoid spitting in public

The pouches and bin reportedly convert spit into a semi-solid biodegradable waste while converting it into a fertiliser that can enhance plant growth.

By: Trends Desk | New Delhi |
Updated: October 1, 2019 4:17:59 pm
Don't spit campaign, Don't spit campaign music video, Ezy spit, Swachh Bharat mission Gandhi Jayanti,#ThukMat,  Narendra Modi, Trending, Indian Express news The message of the video is in line with Prime Miniter Narendra Modi’s Swachh Bharat mission and encourages people not to spit just anywhere.

On the eve of Gandhi Jayanti, the hashtag ThukMat is trending on Twitter. The reason behind the trending hashtag is an ad campaign by EzySpit appealing people to avoid spitting in public. The company, co-founded  by Ritu Malhotra, sells eco-friendly pocket-sized spittons.

The message of the video is in line with Prime Minister Narendra Modi’s Swachh Bharat mission and encourages people not to spit just anywhere and instead use EzySpit pouches and cups. EzSpit’s products, according to the company website, convert spit into a semi-solid biodegradable waste which can later be used as fertilisers.

Take a look at the video here:

The video, which went viral on social media, came to light when BJP spokesperson Tajinder Pal Singh Bagga shared it on Twitter.  Take a look at some of the reactions:

 

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