July 29, 2016 7:14:03 pm
In 21st century when women are fighting for recognition on merit and against all those who think they reach high up the ladder because of their gender, we came across this ad in which a girl looks straight into the camera and proudly says “I spent some time with the CEO and got a promotion”.
The advertisement that appeared in Times Jobs clearly plays on the stereotype that objectifies women in bad taste. Here, they try to be quirky by using CEO for Career Enhancement Officer (and not Chief Executive Officer) but well, it’s difficult to comprehend what the advertising team was thinking while coming up with such a tagline.
And no, this is not just one ad, there is a full-fledged ad campaign titled “India’s most loved CEO”, with short videos wherein a girl, in her ‘pleasing’ voice says, “I spent some time with CEO”. Looks down. Takes irritating pause. Says “And got a promotion” suggesting that she got a promotion as she associated herself with the CEO.
People on social media are mighty pissed at the ad and the editorial team that decided to carry such an ad because it takes the fight that is being fought for years now back to zero and brings forth the point that the mentality needs to change even if you want to be creative.
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— Sand in my Fist (@sandinmyfist) July 28, 2016
Did no one at Times Jobs proof this ad before it was released? Via a Whatsapp group. pic.twitter.com/iipJUOLBxw
— Rohin Dharmakumar (@r0h1n) July 28, 2016
And this! ‘I spent some time with my CEO <strategic pause> and got a promotion!’. Seriously? https://t.co/k5beBFz9OZ
— Karthik Srinivasan (@beastoftraal) July 26, 2016
The outrage well, is just.
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