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‘During driving, Pushpa I Hate Beer’: Rajasthan Police’s creative campaign gets thumbs up online

As part of its campaign -- 'This New Year, Don't Drink & Drive' -- the police used Rajesh Khanna's popular line from 'Amar Prem' to warn people.

By: PTI | Jaipur |
Updated: December 29, 2021 10:08:10 am
rajasthan police, new year eve party, dont drink and drive, rajasthan police bollywood memes, rajsthan police pushma meme ad, police memes, safe driving campaign, viral news, indian express,Rajasthan Police used Rajesh Khanna's popular line from Amar Prem for their New Year's party campaign.

To drive home its message against drunken driving, the Rajasthan Police used catchy one-liners from a popular ‘shayari’ of Rahat Indori and Hindi film ‘Amar Prem’ in its special campaign ahead of New Year festivities.

In a tweet as part of its campaign — ‘This New Year, Don’t Drink & Drive’ — the police used a popular line from Rahat Indori’s ‘shayari’ — ‘bulati hai magar jaane ka nahi’ — to caution people against drunken driving.

“Bulati hai magar jaane ka nahi, peekar gaadi chalane ka nahi (There are invitations but it is not to be accepted, and cars are not be driven after drinking),” it tweeted on Tuesday.

On Monday, the police used the ‘Pushpa I Hate Tears’ dialogue from ‘Amar Prem’ and tweeted, “During driving, Pushpa I Hate Beer.”

In another tweet, the police suggested booking a cab in advance and not to drive while drunk.

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