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Wednesday, July 18, 2018

Railway ministry’s ‘utterly butterly’ tweet to Amul’s business deal delights Twitterati

Out of board rooms, making business deals over a game of golf is so passé. Now, it’s all about playing digital, and this government’s taken shop talk to a whole new social media level. Check out this amusing conversation between dairy brand Amul and the Indian Railways on Twitter. Presenting their proposal to use “refrigerated […]

By: Trends Desk | New Delhi | Updated: October 24, 2017 10:25:07 pm
amul, railway ministry, railway ministry reply to amul, amul on twitter, amul business plan for railway ministry, railway ministry amul twitter reactions, indian express, indian express news Check out this amusing unbusiness-like conversation between diary brand Amul and the Indian Railways on Twitter. (Source: File Photo)

Out of board rooms, making business deals over a game of golf is so passé. Now, it’s all about playing digital, and this government’s taken shop talk to a whole new social media level. Check out this amusing conversation between dairy brand Amul and the Indian Railways on Twitter. Presenting their proposal to use “refrigerated parcel vans to transport Amul Butter across India,” the official Amul handle @Amul_Coop sent out a tweet tagging the ministry. Much to the surprise – and delight – of many, the railway ministry actually replied with an ‘utterly butterly’ tweet.

This is what Amul posted on Twitter.

And, here’s how the railway ministry responded to them.

Though the spunky online exchange as opposed to the otherwise usual dry jargon of business talk was limited to just this response, as both parties went back to a serious tenor thereafter. Check these tweets out.

Although, it is anyone’s guess why such a conversation was even taking place in the rather unlikely universe of Twitter, not that we – or other Tweeple – are complaining. Soon after, the micro-blogging site was flooded with hearty messages from other users commenting on the fun exchange as well.

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