Updated: April 13, 2021 12:12:41 pm
With an ad featuring veteran Indian cricketer Rahul Dravid going viral on social media, it didn’t take long for police forces in many states to leverage the trend.
In Gujarat, Surat City Traffic Police used an image from the ad and captioned it on Instagram: “Gundagardi sirf movies mein achi lagti hai, sadko par nahi. Roads Indiranagar ki ho ya Surat ki, gundagardi is not welcome. (Hooliganism looks good only in movies, not on roads. Be it in roads of Indiranagar or Surat, hooliganism is not welcome).”
In the viral ad, Dravid, known for his gentle demeanor, explodes with rage while stuck in Bengaluru’s notorious traffic. In one of the scenes, he is seen standing through the car sunroof and declaring that he is the “gunda of Indira Nagar”.
The ad was part of credit card payments app CRED’s Indian Premiere League (IPL) campaign.
With the ad inspiring hundreds of memes, law enforcement agencies too joined the bandwagon. While some used it to ask people to avoid road rage when stuck in traffic, others used it to remind people to follow COVID protocol.
In another instance, Maharashtra’s Nagpur Police used Dravid’s ad to highlight that unnecessary honking is not okay. “Be it in “Indiranagar” or anywhere. Keep your calm, avoid unnecessary honking,” Nagpur Police tweeted.
— Nagpur City Police (@NagpurPolice) April 10, 2021
And Mumbai Police underlined the importance of face masks to fight coronavirus amid the rapid surge of COVID-19 cases in the state. Using a line from the ad, where the cricketer was seen angrily challenging another driver caught in traffic, the cops used it draw parallels how a mask would react to the coronavirus.
“Mask, seeing the the virus approaching you!” the police agency wrote, reminding all that “mask is must”.
— Mumbai Police (@MumbaiPolice) April 10, 2021
Assam Police too joined the meme-fest using Dravid’s image with a punny take, reminding people to wear a mask. “Your mask is the great Wall between your life and the Corona virus. Don’t risk it, wear the mask and save lives,” the force wrote in their latest #MaskUp campaign message.
InCREDible, even Mr. Cool can lose his cool!
Your mask is the great Wall between your life and the Corona virus.
— Assam Police (@assampolice) April 12, 2021
From actors to other sports personalities, the ad has got everyone hooked online, with many calling it’s one of the “best performances” of Dravid with a bat. It also inspired many memes online.
— Ajith Ramamurthy (@Ajith_tweets) April 9, 2021
When you have covered more than half distance and your mom calls and say “dhaniya bhi lete hue aana” pic.twitter.com/gMfowfI1TR
— Sophia Kalra (@sophiakalra) April 10, 2021
No one :
Some students in college : pic.twitter.com/4iHcFYjXCq
— sarcastic bunny (@sarcasticbunny_) April 10, 2021
When I try to explain myself my parents say I argue. When I don’t say anything my parents say I am ignorant/egoistic pic.twitter.com/ruFJoBW5i4
— Nishh//Dadu Stan❤ (@IswearBacchihu) April 11, 2021
*Backbencher scores more marks than topper*
Meanwhile toppers : pic.twitter.com/uXhwIT7KYn
— Rupak (@tharush_11) April 11, 2021
when you put a capital letter, a number and a special character but still can’t generate a password pic.twitter.com/5PN2lpdMjT
— Savage (@CutestFunniest) April 10, 2021
Me after killing lizard. pic.twitter.com/X1wZdjgxmp
— واعظ خان (@WaizArd20) April 10, 2021
*teacher steps out*
entire class: pic.twitter.com/nKJBrC1G3Q
— Akshar (@AksharPathak) April 9, 2021
Everyday on silk board junction pic.twitter.com/NwFFohT550
— ಟ್ರೋಲ್ ಹೈಕ್ಳು (@TrollHaiklu) April 9, 2021
— SwatKat💃 (@swatic12) April 9, 2021
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