PIB tweaks iconic Dilwale Dulhania Le Jayenge dialogue to urge people to vote

Changing the iconic dialogue of 'Jaa Simran jaa je le aapni zindagi', the PIB swapped it for "Jaa Simran Jaa, he is a responsible citizen". Stressing that it matters, the agency wrote, "Voting is not just a responsibility, it's a duty. Be a responsible citizen, turn up to vote."

lok sabha election, 2019 general election, 2019 assembly election, DDLJ, shah rukh khan, kajol, dilwale dulhania le jayenge, pib, pib ddlj meme, vote memes, election memes, indian express, funny news

Netizens loved how PIB used a classic dialogue from a Bollywood film to raise awareness.

With the general elections just around the corner, there have been multiple initiatives undertaken by government agencies to encourage people to vote. The latest comes from the government’s Press Information Bureau (PIB), which has come up with a film-based meme to reach a wider audience and spread the message to vote.

Using a popular scene from superhit film, Dilwale Dulhania Le Jayenge, the nodal agency for government communication urged people to be responsible citizens and vote. Tweaking the dialogues from the film’s climax where Simran is permitted by her father to go with Raj, the agency changed the dialogues to deliver a public service message.

Changing the iconic dialogue of ‘Jaa Simran jaa, je le aapni zindagi‘, the PIB made it “Jaa Simran jaa, he is a responsible citizen”. “Voting is not just a responsibility, it’s a duty. Be a responsible citizen, turn up to vote,” the PIB said in its tweet.

Every Election Is Determined By The Voters Who Turn Up

Voting is not just a responsibility, its a duty

Be a responsibile citizen, turn up to vote….#ItMatters #GeneralElections2019 #LokSabhaElections2019 #Elections2019 pic.twitter.com/H490b9rbiZ

— PIB India (@PIB_India) April 1, 2019

Netizens were thrilled to see the PIB using a Bollywood-based meme to spread an important message.

PIB at its best😂🙏 https://t.co/HSiZmbeXjP

— Adarshgireesh tiwari (@a_d_a_rsh) April 2, 2019

😂 well said https://t.co/KogSQGqCxt

— VINEELA G (@VINEELA__G) April 2, 2019

So…. @PIB_India also making memes… Good keep it up…

— SANTHOSH KOTHA (@rams02041989) April 1, 2019

@PIB_India is drawing creativity from bollywood these days 😃#Elections 2019#Voter‘s awareness https://t.co/XphiYOTK9W

— AMITABH RANJAN (@amitabhranjann) April 1, 2019