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Thursday, September 24, 2020

Govt agency uses ‘Rasode Mein Kaun Tha’ meme to spread an important message

The Maharashtra wing of the Press Information Bureau recently used the popular meme to highlight the inclusion of the protein-rich pulse in diets to fight malnutrition.

By: Trends Desk | New Delhi | Updated: September 3, 2020 4:08:31 pm
Rasode Mein Kaun Tha, Rasode Mein Kaun Tha song, ye rashi thi video, rashi memes, Poshan Abhiyan, poshan maah 2020, Saath Nibhana Saathiya, indian expressThe agency used the viral meme to highlight the importance of pulses in our daily diet.

Even as the viral Kokilaben song and many memes it inspired continue to trend on social media, government agencies are using it to raise awareness about the nutritional aspects of chana or chickpeas.

The Maharashtra wing of the Press Information Bureau recently used the popular meme to highlight the inclusion of protein-rich pulse in diets to fight malnutrition.

In its meme the agency wrote: “Why did Kokila Ben get angry? She couldn’t have protein-rich chana that day”.

Asking people to eat healthy under the Poshan Abhiyan or nutrition initiative, they wrote: “Whoever it may be, ask them to add pulses to your diet”.

The ad comes after the month of September was declared as ‘Nutrition Month’ by PM Narendra Modi in the latest episode of his monthly radio show ‘Mann Ki Baat’.

Netizens were in splits seeing the government agency using the popular meme:

The catchy song was inspired by a scene from Star Plus show ‘Saath Nibhana Saathiya’. Memes based on the song has been used by brands and other official handles. The show is set to return for a second season.

Yash Mukhate, the engineer-turned-musician behind the song, said that he knew the character was popular but had not anticipated his creation would become this popular.

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