scorecardresearch
Follow Us:
Thursday, June 04, 2020

A paint company’s ad on life during the coronavirus lockdown gets a thumbs up online

The company's advertisement features children and parents playing together, people spending time in the kitchen mastering new dishes and some pouring their hearts out to their plants.

By: Trends Desk | New Delhi | Published: April 2, 2020 6:06:31 pm
coronavirus, coronavirus india, asian paints, coronavirus asian paints ad, stay home coronavirus videos, asian paints stay home ad, stay home stay safe campaign, indian express The commercial resonated with many online as people are spending time with their families while staying indoors.

Many Indians have been forced to spend time at home due to the 21-day lockdown to contain the spread of the coronavirus, and a paints company’s new advertisement featuring home videos from people is being praised on social media.

For its latest ad campaign, Asian Paints featured scores of real home videos showcasing various moments from people’s homes as they spend time together. These include children and parents playing together, people spending time in the kitchen mastering new dishes and some pouring their hearts out to their plants.

In its line accompanying the advertisement, the company said, “Ki jab sab ghar mein ho… Ghar khilkhilata rehta hai (When everyone is home, the home keeps laughing)”

Watch the video here:

The video quickly went viral garnering over 7.7 million views on Facebook alone and earned a lot of positive feedback online.

While most said it was a nice change to see real people in an advertisement, others said it did give us the opportunity to spend time with our families.

📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines

For all the latest Trending News, download Indian Express App.

Advertisement
Advertisement
Advertisement
Advertisement