- Tags:
- CID
- Nykaa
- Social media viral
Journalism of Courage
This is an archive article published on July 10, 2024
Nykaa revives CID duo ACP Pradyuman and Daya to tackle beauty mysteries in campaign video. Watch
Nykaa has reunited CID's ACP Pradyuman and Daya for a creative skincare campaign, blending nostalgia with essential skin care tips.
Nykaa shared teh campaign video from their offical Instagram handle @mynykaa.
Picture ACP Pradyuman and Daya from CID joining forces once more—but this time, their mission isn’t cracking cases, but exploring the world of skincare.
In a delightful throwback to the cherished 90s TV series CID, Nykaa, an e-commerce platform, has reunited the iconic duo for a campaign. It blends skincare essentials with the memorable catch phrases of CID, offering viewers a fun yet informative guide to the “Cleanser, Serum, Moisturizer, and Sunscreen (CSMS),” routine.
In this hilarious video, ACP Pradyuman and Daya crack the case of common skin woes like open pores and pimples, delivering skincare tips with their trademark wit and charm. You witness Daya’s excitement, ready to break down doors, only to discover they’re facing a more formidable foe—open pores.
Watch the video below:
View this post on Instagram
The line, “Ab ayega bahar skin problems ka raaz,” charmingly encapsulates the campaign’s spirit as the duo tackles skincare issues with the same resolve they once applied to solving crimes.
The video sparked a wave of comments. One user said, “Never-ending relationship between Daya sir and Doors.”
A second user commented, “I was waiting for Daya to break through a pimple in the end!” A third user said, “The collab we didn’t know we needed!!”
“O this is such a surprise and super fun,” wrote a fourth. Another user said, “Missing you guys,… Please do comeback!”
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