The spoof video has left netizens alughing out loud online. (yashrajmukhate/ Instagram) Melodramatic dialogues in Hindi TV shows are par for the course. Now, a music producer has added some peppy beats and music to one such set of dialogues and created a catchy rap song.
Singer-music producer Yashraj Mukhate from Aurangabad, who often creates musical covers and spoof videos, picked dialogues from an earlier Star Plus show, ‘Saath Nibhana Saathiya’, where the show’s famous character Kokilaben is scolding her daughters-in-law Gopi Bahu and Rashi after a kitchen mishap, and gave it a musical twist.
Talking to indianexpress.com the engineer-turned-musician said it took him around five to six hours in a span of two days to create the original background score heard in the now-viral clip. Asked why did he choose Kokilaben, Mukhate, in an email interview, said, “I loved the way she spoke. It already had a rhythm to it. I added some beats and some of my favourite chords to it and uploaded it yesterday.”
The short yet delightful 42-second video has started a laughing riot online, being shared by multiple accounts across social media sites, including people like Smriti Irani, Anurag Kashyap among others. Many who enjoyed the clip said it as the only form of Indian television that is “bearable”.
Watch the video here:
Mukhate said he knew the character was popular but had not anticipated its extent. “I knew people would like this Kokilaben thing but I did not expect it to explode like this. Maybe because it’s a very popular series and everyone knew the character so they connected instantly,” he added, saying he gained over 75,000 followers on Instagram after the video was posted.
The clip shared by Mukhate on his Facebook page garnered over 1.6 million views in less than 24 hours since being posted.
“One day I came across Dub Sharma’s profile on Instagram, where he had made these amazing videos and used sounds from random YouTube videos and added beats to them. I loved the idea and tried making videos like that but with my own style of music. People started liking it, so I kept making more,” he said about how it all started a few years ago.
The main intention behind such quirky edits, he explains, is to take his work to a wider audience. “What I love about these videos is that it takes very less time to make. It is mostly spontaneous and I can go all out and experiment with the music (because they don’t come to listen to music, they come to watch a funny video and music is complementary) and it gets shared like crazy. Helps me in bringing more audience to listen to my other original compositions.”
Originally posted on his Instagram account, the video has been widely being shared and commented by many, including several celebrities. Impressed by the edit, the show’s producer too shared it on Instagram.Many said that the music and the beats are quite addictive and have been listening “on loop” for hours.
After the viral video, Mukhate now has over 81,000 followers on his profile.
